Hey kids,

It’s day two of Marketing Week, and I’ve got an excellent reading list to consider moving forward with your marketing plan and eCommerce offerings to close out the year.

From Weebly:

• Stand out the day after Thanksgiving with these Black Friday tips for your small business. 
• Plan the perfect Cyber Monday campaign.
• Read about the importance of coupons and get the how-to in our Help Center.  
• Up your customer service game with these Live Chat apps in the App Center. 
• Add a Donate Button to Your Website to Encourage Giving.
• Get inspired in your social media campaigns with these 5 Uncomfortable Moments to draw from. 
• Craft superb emails with these tips for Crafting Holiday Email Campaigns. 
• Look through the Suggested Holiday Emails from Promote and read help articles for Promote if you get stuck.  
• Read these 3 Tips for Email Marketing to help maximize your impact. 
• Consider using the abandoned cart feature (Performance plan) and capturing more sales with Abandoned Cart Emails. 
• Think about ways to Incentivizing Customers with Free Shipping. 
• Follow our 10-Step Guide to a Successful eCommerce Shipping Strategy. 

The Internet Wild:

• 18 Brilliant Examples of Holiday Marketing Campaigns (HubSpot) 
• Infographic on 150 Years of the Best Holiday Campaigns (Entrepreneur). 
• Tips for Attention-Grabbing Campaigns (AMA). 
• Holiday Marketing Tips (AdRoll). 

Cheers!

Riah

Content Producer & Community Specialist