I was looking for one or more video tutorials on how to set up the Loyalty program.

Lacking any direction, I have no idea what possible scenarios and limitation there might be. If Square thinks it's so easy for the customer to set it up, then it should be 10x easier for Square to produce a how-to video showing how to set up a sample account. 

This is a no-brainer, in my opinion, to help empower more people to get more vendors engaged and getting the most use out of Square.  Square is really dropping the ball by not having tutorial videos.  

My business partner and I were so excited to get this loyalty program started, but now, not happy at all with the apparent lack of any video tutorials, instruction guide, etc. If these have been provided and I'm overlooking them, then still shame on Square for making these resources so difficult to find.

Yes... I saw and read these articles which do nothing more than mimic the on-screen prompts...

https://squareup.com/help/us/en/article/3952
https://squareup.com/help/us/en/article/5744

The explanations on how it's "supposed" to work, don't seem to be matching the limited info I encounter from the on-screen prompts when trying to set up the program.

A video demonstrating this stuff, with a sample account with different reward scenarios, could REALLY make this 100x less confusing, and effective. Very disappointing.