@cupzcoffeeaz we do the minimum - making sure to add SEO specifics to pictures and items of course and running keywork analytics with Google and looking at them to see how people are finding us and what they are searching. There are tons of classes and online workshops that are helpful too - Neil Patel (SEO expert) was extremely helpful and had a lot of interesting tips for keyword tools and utilizing Pinterest to help - sometimes he offers free worksheet downloads that have been super helpful. Daphne says too helpful as folks regularly book our date nights that live all across the US because the pottery date night tags lead back to MudFire.

We have a Products Guide page where we highlight each product and their uses for self growth. 

It serves two purposes: letting customers know the benefits of using the products and SEO

I heard for SEO getting reciprocal links was super important.. so we make sure to get listed as stockists on the pages of brands we carry

Also make sure to have google biz page, yelp page, etc.

I’ve heard one of the best SEO is your local Google My Business. Having your biz page info updated and regular post helps drive traffic to your site and brick and mortar. Also, consistently changing content of your site keeps the Google Bots busy scanning your site for updated information. 

Content over design.  No matter how great the site "looks" visually, content is king.  Provide useful information that customers can use in their decision making process to "choose" you.  The more useful text you have, the better for the customer and the better for SEO.

Going to tag in our resident marketing whiz @Hailey to see if she has any tips herself too! 

Thanks for tagging me in @tranguyen ! Here are my SEO tips @cupzcoffeeaz :

FIRST: update your home page H1 to include the words "Coffee" and "Tempe, AZ". Right now your H1 (header 1) is optimized for "our family crop to your cup" which is less descriptive to google for what the page is about. Here is an article that explains headers more.

Ok now more tips:

• Optimize your web copy with keywords that you would like to rank for, including location
• Make sure your web load time is good (said below, large pictures/videos/code can cause this to slow down and negatively impact SEO)
• Quality backlinks
• Add local business Schema to your Google my Business page (if location matters which for most businesses it does. For fully remote ecommerce it might be less important) 
• Set up digital ads based around keywords, that drive to landing pages that are optimized for those keywords
  • EXAMPLE: If you want to rank high for a search like "Breakfast in Tempe", you could create ads that speak to that, and then drive them to a landing page that talks specifically about your breakfast offerings (include location and hours of operation, etc) 

Good quality blogs/stories, nice seed keywords and backlinks. Plus all the other bits 'n bobs mentioned by other community members in this post. They all help