@Horsenround - glad you were able to set it up and sorry for the trouble with the instructions! 

@TheFreshLoaf - We have a few recommendations here! For regular posts, Instagram has a variety of filters and other editing tools within the mobile app. Our app Boomerang, which helps you make everyday moments fun and unexpected - see here for more information and examples. Our app Layout helps combine various moments into a single post. Finally, Instagram stories also has tools to help you make everyday moments fun and interesting to your audience, with stickers, drawing capabilities and other features to make it easy to create content.

On posting frequency, different approaches will work for different businesses. We recommend you experiment and see what works best for your audience. Additionally, converting to a business profile will give you insights to help determine what approach works best - see here for more information.

In terms of planning, there isn’t a one size fits all recommendation either. Some businesses create content daily, e.g. posting to their story as interesting things regarding their business occur throughout the day (such as behind the scenes activities). Others plan their content out some time in advance. We recommend you convert to a business profile (see here), so you can see insights on the results of your experimentation

@sciabica1936 - To your first question (heads up @CurlUpandDye you might be interested in this too), hashtags can be a great way to add your posts to a larger topic on Instagram. We don’t have a specific recommendation here - we see different results depending on the type of business and specific topic of the hashtag. Instead, we recommend you take an experimentation approach, and check to see what works best for you. We’ve created an insights tool to help businesses like yours experiment and find what works best for their business. Convert to a business profile to access - see here for more information on how to convert.

To your second question, a similar answer to the first - we recommend experimentation alongside careful checking of insights to see what works best.

To your third question, we see success from businesses that take both professional and personal photos. It really depends on your audience and which content they’re most interested in. Experimentation definitely is a good approach here too. Also, if your content skews more towards everyday moments, Instagram stories can be a great way to reach your audience. This feature helps businesses like yours show everyday content (e.g. behind the scenes, building your product, etc.) and make it interesting with stickers, drawing tools and other capabilities. See here for more information on Instagram stories. Our insights tool shows more information on your stories as well.

@Dentalpros, hi there! We see users of all ages and backgrounds using Instagram - over 600 million users worldwide visit Instagram every month. Given this, we’ve seen businesses of all types on the platform - over 8 million businesses have converted to a business profile. See here for some examples of the variety of businesses which use Instagram each day.

We recommend you try creating an Instagram account, then convert to a business profile so you can see insights about how your content performs - see here for how to do so. This will allow you to understand which content is working.

Also, we recommend you search for other dentists on Instagram, and check which types of content they are posting. This may help give you inspiration for which types of content may work well for your audience.

Finally, if you have a website, we recommend you provide a link from there to your Instagram account - this will help your customers find your business on Instagram. Also, signs at your office with your Instagram account name may help your customers find your business.

Mike B.

I greatly appreciate the insight along with the detailed informative supporting facts; youve added links that will allow me to dive deeper into the vast seas of informative visual learning resources....

Sincerely:

John C.K. 

Hi everyone! Heads up that we're about to get started posting answers to your questions. Feel free to reply if you're still looking for more info. 

@authorKMDoherty We recommend you check out our suggestions here! We’ve put these together after chatting to a variety of small businesses and seeing what works for them.

I want to know if I can add more than one instagram feed (different names) on my website